Alkasb: Journal of Islamic Economics

The impact of website quality on Muslim tourists’ intention to visit halal destinations

2025-05-05T05:51:45+00:00

This study examines the impact of website quality on Muslim tourists’ intention to visit halal destinations, mediated by e-trust, e-satisfaction, and perceived halalness. Integrating the IS Success Model and the Theory of Planned Behavior, the study surveyed 172 Muslim travelers and analyzed the data using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that website quality significantly enhances e-trust, e-satisfaction, and perceived halalness, which in turn positively influence intention to visit. Website quality also directly affects travel intentions, underscoring its persuasive role in digital engagement. The findings contribute to halal tourism research by validating perceived halalness as a distinct mediating factor and highlight the strategic importance of culturally and religiously attuned digital platforms. Future research is encouraged to adopt longitudinal methods and broader cultural comparisons to deepen the understanding of Muslim travelers' digital behavior.

Examining the factors influencing young individuals willingness to donate online through TikTok

2025-05-19T10:13:30+00:00

Indonesia has the largest TikTok user base in the world, with 157.6 million users, making it a key platform for marketing and social initiatives, including charitable donations. However, there is limited understanding of the factors influencing young people's behavioral intentions when donating via TikTok. This research aims to explore the behavioral intentions of young individuals in deciding to donate through TikTok, with a focus on emotional drivers. The findings are expected to help zakat and other charitable institutions optimize their donation campaigns on the platform. The study employs a qualitative approach, utilizing questionnaires distributed primarily to young respondents to assess their donation behavior and motivations on TikTok. The results indicate that emotional factors play a significant role in shaping young people's decisions to donate online. These insights can guide institutions in designing more effective TikTok campaigns to enhance youth participation in social welfare initiatives.

Islamic financial inclusion and sustainability mindset: Pathways to MSME performance and SDG achievement

2025-05-19T13:02:30+00:00

The growth of micro, small, and medium enterprises (MSMEs) is crucial for Indonesia’s economic and environmental sustainability. However, little is known about how Islamic financial inclusion and sustainability mindsets work together to enhance sustainable business performance in this sector. This study explores the combined impact of Islamic financial inclusion and sustainability mindset on the financial sustainability of East Java’s MSMEs, with green entrepreneurial orientation as a mediating factor. Using a quantitative approach, data was gathered from 115 sharia-compliant MSMEs through structured surveys and analyzed using Structural Equation Modeling (SEM). The results confirm that both Islamic financial inclusion and a sustainability mindset positively influence sustainable financial performance, with green entrepreneurial orientation playing a partial mediating role. Interestingly, the strength of these relationships varies depending on business models. The study bridges Islamic finance principles with sustainability theories, offering empirical evidence for policymakers designing Islamic finance initiatives to support MSME sustainability. It also emphasizes the need for MSMEs to integrate financial accessibility with eco-conscious thinking. These findings contribute to the ongoing discussion on aligning Islamic finance with sustainable development in emerging markets, providing practical guidance for businesses and regulators alike.

Geospatial analysis of Islamic business trends: Mapping global interest via google search query clustering

2025-05-21T05:55:36+00:00

The Islamic economy, encompassing sectors such as finance, halal food, tourism, and fintech, has expanded rapidly worldwide in recent years. Yet, global public interest trends in these sectors remain underexplored, particularly from a digital behavior standpoint. This study investigates Islamic business trends by analyzing and clustering Google search data (2020–2025) to uncover geographic and thematic interest patterns. Using geospatial mapping and unsupervised machine learning, it evaluates Google Trends data to reveal temporal and spatial shifts in engagement. Findings show Islamic finance interest is concentrated in regions with mature Shariah-compliant systems, while halal food attracts global attention beyond Muslim-majority demographics. Halal tourism and Sharia fintech, though niche, exhibit untapped growth potential. The study demonstrates how digital trace data can enhance real-time economic trend analysis, with regional variations reflecting cultural and institutional influences. By combining digital analytics, economic geography, and Islamic business research, this work provides actionable insights for policymakers and investors to identify market opportunities. Additionally, it introduces a pioneering framework integrating geospatial and machine learning methods to track global business trends, advocating for broader use of digital data in economic studies.

Evaluation of the performance of the national zakat agency (BAZNAS) using financial ratios for optimization

2025-05-29T13:28:19+00:00

As the coordinator of zakat management institutions in Indonesia, BAZNAS has undertaken various efforts to enhance performance. However, the overall performance of zakat management organizations (OPZ) remains suboptimal. A precise and timely performance analysis method is needed to evaluate OPZ comprehensively and identify priority areas for improvement. To address this, BAZNAS has developed a financial ratio analysis as a tool to measure the performance and sustainability of non-profit zakat organizations, consisting of the activity ratio, efficiency ratio, amil fund ratio, liquidity ratio, and growth ratio. Therefore, this research aims to analyze the performance of BAZNAS using special financial ratios for Zakat Management Institutions. This research uses a descriptive method with a quantitative approach, namely by describing the financial performance of BAZNAS over the last five years by first determining the financial ratios for non-profit institutions and then comparing them between years. This type of research data is secondary data, namely the audited financial reports of BAZNAS for 2018-2022. The results of this research state that BAZNAS' financial performance is declared optimal based on the activity ratio and amil fund ratio, while the other 3 ratios (efficiency ratio, liquidity ratio and growth ratio) state that BAZNAS' performance is not good.

Halal awareness and Muslim consumer behavior in Indonesia: A systematic literature review

2025-06-01T02:21:23+00:00

This study presents a systematic literature review on halal awareness and consumption behavior of Muslim consumers in Indonesia, intending to synthesise empirical findings and identify key themes, theoretical contributions, and methodological gaps. Methodologically, this study confirms the relevance of thematic synthesis in Islamic marketing studies. A total of 42 indexed articles published between 2010–2024 were analysed using a thematic synthesis approach. The results of the study reveal four dominant themes: (1) halal awareness is understood as a multidimensional construct encompassing knowledge, attitude, and trust in halal authority; (2) halal consumption behavior is influenced by religiosity, awareness, socio-cultural factors, and demographic and psychographic characteristics; (3) local context, religious education, and community shape halal consumption practices; and (4) there are conceptual inconsistencies and a dominance of cross-sectional quantitative approaches. Theoretically, this study broadens the understanding of consumer behavior theory through the integration of Islamic values. Limitations include the period of publication and a limited database. Future research is recommended to develop comprehensive empirical models, longitudinal studies, mixed-method approaches and big data analysis. These findings are expected to be the basis for a more contextual and relevant halal marketing strategy.