The Impact of Investor Knowledge and Perceived Benefits on Investment Intention in Sharia Capital Markets

Abstract

Investment in capital markets has become increasingly relevant among university students; however, there is limited empirical evidence regarding how students’ knowledge and perception of investment benefits influence their investment intentions. This study aims to examine the effect of knowledge and perceived investment benefits on the investment interest of students at Annuqayah University Faculty of Economics and Business Islam (FEBI). A quantitative research design was employed, using descriptive statistics and field research methods. The population consisted of students interested in capital market investment, with a sample of 65 respondents determined through the Slovin formula. Primary and secondary data were collected via questionnaires, interviews, and direct observations. Data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression, including t-tests, F-tests, and the coefficient of determination (R²), using IBM SPSS 21. The results indicate that both knowledge and perceived investment benefits individually have a significant positive effect on students’ investment intentions, with t-values of 2.180 and 4.196, respectively, exceeding the critical value of 1.670 at a 0.05 significance level. Furthermore, together, knowledge and perceived benefits simultaneously have a substantial positive influence on investment interest, as indicated by an F-value of 25.290 (p < 0.05) and an R² of 0.449, showing that 44.9% of the variance in investment intention is explained by these variables. These findings suggest that enhancing financial knowledge and highlighting investment benefits are key strategies for fostering investment interest among university students.