Business Development Strategies of Ngalopok Store to Enhance Income: An Islamic Economic Perspective

Abstract

Micro and small enterprises (MSEs) play a critical role in driving local economies; however, many still struggle to design business development strategies that balance profitability with ethical and spiritual considerations. Previous research has primarily focused on financial performance and market competitiveness, leaving limited attention to how Islamic economic values can guide sustainable business growth at the micro level. This study aims to examine the business development strategies implemented by Toko Ngalopok, a small-scale retail enterprise located in Pareba’an Village, Ganding District, Sumenep Regency, through the lens of Islamic economics. Employing a qualitative research design, the study collected data through direct observation and semi-structured interviews with the shop owner and customers to obtain in-depth insights into managerial and ethical practices. The findings reveal that Toko Ngalopok employs several strategies, including product innovation, service quality improvement, and competitive pricing, to enhance customer satisfaction and increase income. These strategies are harmonized with key Islamic economic principles such as honesty (ṣidq), justice (ʿadl), and the pursuit of barakah (blessing) in business. The study underscores the significance of integrating Sharia-based ethical values into business management as a foundation for achieving both economic resilience and spiritual sustainability. This research contributes to the growing body of literature on Islamic entrepreneurship by demonstrating how ethical business strategies foster sustainable competitive advantage in micro enterprises.